Hermosa Recommended Location


HERMOSA LOCATION: Beautiful Hermosa. Here, you'll find your set up striaght out front of 23rd Street. The beach tends to be less crowded and always has a good vibe. The recent rating on the water quality is A+, and there are a nearby lifeguard stand and public restrooms. Paid parking can be found along Hermosa Ave.

GRATUITIES: We want to give you a friendly heads up that gratuity is not already included in your reservation. Our concierge team does all the heavy lifting to ensure you have an effortless and enjoyable day at the beach. If you're happy with our service, we recommend 20% gratuity on the full price of your experience. This goes directly to your dedicated beach concierge.

To pay for lunch and any gratuity, we accept cash or Venmo to @BeachNow

Thank you for booking with BEACH NOW! We look forward to seeing you in the sand!

The best part of your BEACH NOW experience now includes free delivery from nearby hotspots and a few lesser-known local favorites. Here are some of our favorites... 

Martha's 22nd Grill -local favorite for the seasonal fare & vegetarian options.

Bite Catering - Couture Los Angeles Catering Designed Thoughtfully. crafted Lovingly. Presented Beautifully. 

Rabano - Featuring award winning chef Roberto's global cuisine. Specializing in local, sustainable, gluten-free fare.

Susie Cakes - Inspired by the classic recipes of her two beloved grandmothers, Mildred and Madeline, Susie created a bakery that uses the finest, simple ingredients and brings celebration into each and every day.

Lady and Larder- Beautiful Charcuterie boards made with the finest ingredients from small-batch local producers. Offering some incredible products and are committed to doing them justice by curating the best possible combinations on the boards for you! ($15 delivery fee)